But how?
Like Generation
The best way to start is with a website. Your website can then drive people to your social media assets. Have social media buttons and add these to your site to make navigation to your social media channels easier for users. Also make sure you have a clear 'Call to Action' for those buttons - like a big neon arrow saying:
Set up a contact form on your website and an email newsletter (make sure you have the permission of the subscribers to email them regular news - no one likes spam). In your emails, you can direct people to your social media as well.
You can also set up a blog, and use that to drive further 'Calls to Action' with widgets and links to your channels. Try to select only the social media channels you think will work best for your business. After all, there may be no reason for you to have Instagram. You may have no intention of vlogging or creating podcasts. Pick one or two and do them well - lots of content and engagement with people. If you want to add more later, you can.
Once the social media assets are in place, invite your family and friends. Get active, share your own page's content on your personal account too. Join some local or international business groups and network with those members - make sure you stay within the bounds of the group rules.
Another way to generate likes is to participate in a giveaway. Generating likes this way can be useful for getting your content out to a wider audience, and can be relatively cost effective as the value of the prize doesn't need to be a lot to get some interest. But be aware that likers who come to you via a giveaway will not always convert to true leads.
Lastly, avoid buying likes or followers. There are sites that do it, but the types of likes you'd be buying aren't worth the pixels they are written on. Honesty is the best policy, so stick with showing true integrity.
Lead Generation
Once you have people following you on social media, you need to offer them regular 'Calls to Action' for them to take up. Sticking to the 70/30 or 80/20 rule. 70 - 80% of the time engage them with fun content that keeps them wanting to follow you. 20 - 30% of the time tell them about your offerings. Make the offering time sensitive, make it good deal (without doing you or your product a disservice) and tell them how to complete the transaction - maybe with a direct link to where you need them to go so they can become an Acquisition.
I follow many businesses online myself and what often converts me from a follower/lead to an acquisition is a well timed 'Call to Action' which includes some urgency and a good deal. They either post around the monthly pay cycle, or have a number of teaser photos of items before announcing limited stock and/or a saving of some sort.
My latest online purchase was for a pillowslip that I had no need for. However, I saw a cute print on Facebook which the business noted sold out on the previous print run. The next post, they confirmed a small print run had been completed for those keen and with a direct link to the online shop. When I got to it, they had already sold out, but then I was right there in the online shop and I saw a print that I liked better so the transaction was complete.
In Conclusion? Calls to Action!
Once you are online and you have your social media set up, it's really the 'Calls to Action' that help you convert your likers to leads and sales. You need to engage them and be fun, so they want to see you in their newsfeed. Then make those calls appealing and make it easy!
If you live in New Zealand and have need of Social Media Content Management for your business, visit www.kmedia.co.nz to see our offerings or contact us directly at info@kmedia.co.nz for pricing and more information.
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