Adding a Clickable Link in Instagram

Inspired by a conversation I was having with other Instagram users, I thought I would write this up for anyone else who might be interested.  Instagram is a great way to connect with new followers by visually showing them what your business does.  But then once you have those followers, how do you direct them to your other active social media assets, website or blog?

The short answer is that Instagram only gives you one clickable link to use.  That's the space you put your website URL in under 'Edit Profile':

For Kmedia Ltd our website may not be the best URL to give.  The website remains fairly static and much of my updates go to this blog or to other social media assets.  So if you are like me, maybe you would add your blog address instead:

 

Or if you are looking to increase traffic to your Facebook asset you could add that page as a URL:

Don't forget to include some 'Calls to Action' as well for users.  An image like the below shared occasionally will remind people to check out your Facebook (or other Social Media Assets) and follow you there as well if they wish to.  If you tell them what they need to do and make it easy, then they are more likely to take the desired action

Lastly, any URL links typed into the Bio description or as a comment on an image will not be clickable.  But I understand that the URL will become clickable from Facebook or Twitter if shared to those channels...they just won't be clickable in Instagram.

Hope this Instagram helper has been useful to you - thanks for reading along.  Check out my other blog posts for helpful hints and tips!

If you live in New Zealand and have need of Social Media Content Management for your business, visit www.kmedia.co.nz to see our offerings or contact us directly at info@kmedia.co.nz for pricing and more information.