The Three Ds of Content

This is a little observation, from months of writing on behalf of another entity on Facebook, as well as various interactions in a moderator capacity elsewhere.   It seems to hold relatively true that there are 3 Ds to content on the internet but particularly on Facebook.  What are they?

• Drink
• Dessert
• Dreams

I'm sure you may have noticed too.  Post an artful photo of a glass of wine, or cider or a fancy cocktail and you'll get more interactions than other posts.  Post a comment about some decadent dessert or chocolate that you are have tried and again, the likes and comments will start to flow.  Quotes relating to living your dreams or at least, your best life get shared readily too.

Why is that?  Well it's possible it's to do with the gender split in social media.  Rough statistics tend to suggest that 60 - 70% of social media users are women.  However, if you look directly to New Zealand statistics over at Socialbaker.com the split here is more like 54% female to 46% male.  That's certainly not a complete picture, but I think it shows the willingness to interact in kiwi males compared to worldwide, at least with the major brands.

I suspect it's simpler than that and it comes down to how our brains work.  Our brains are wired to react to things that are Dangerous, Important, Pleasurable or Interesting. Food and drink offers a base kind of pleasure that most people can relate to.   Good food, and a delicious tipple tick at least two of the DIPI boxes, as defined by Sentis.  Our life philosophy is important to each of us, whatever that might be.  Quotes that are relatable are a quick and easy way for people to say "this is me!" 

Now, if you are in the business of selling drinks, desserts or dreams then you are in a strong position.  But the rest of us have to cash in on it somehow.  And it's okay to do so.  Remember that you don't want every post to be business anyway.  You are aiming for only 20 - 30% upsell.  The rest of the time, feel free to post some inspirational quote about wine and chocolate, or other equally DIPI things.

If you live in New Zealand and have need of Social Media Content Management for your business, visit www.kmedia.co.nz to see our offerings or contact us directly at info@kmedia.co.nz for pricing and more information.