April Fool's Day Round Up 2016

I have been excitedly awaiting April 1st over the last few days. What gags would marketers hit us with, to fool and delight?  All morning, I was checking my phone rather impatiently. There was a slow start to the fooling this year. I wondered if maybe Easter had taken the shine off a bit. Perhaps our social media creatives had to choose between Easter content and getting a laugh.

The first April Fool's post to grab my attention was from our local Civil Defence page

Waikato CD is requesting submissions for the Joint Abandonment From Auckland ('JAFA') amendment to the Group Hazard Plan. Submissions and suggestions will be accepted up until 12:00pm 1 April 2016.
Posted by Civil Defence Waikato on Thursday, March 31, 2016

These guys do a brilliant job of keeping their page fun and relevant as it is.  This post got a hearty snort from myself and everyone I showed it to.  Man buns...Well done, team!

Next up in the April fooling was Pic's with this priceless job ad.  You'd be nuts to take it though!

An exciting opportunity at Pic's. Could you be working for the best peanut butter company in the world?
Posted by Pic's Really Good Peanut Butter on Thursday, March 31, 2016

Tip Top Ice Cream had a good many customers fooled with their doggy treats ice cream.  Mainly because the post was scheduled for 31st March at 6pm.  Cheeky!  Reading through the comments, you can't help but get the feeling that they have stumbled upon a possible new product range for the future though.

Pets deserve to feel Tip Top too, that’s why we’ve launched an all-new range of pet-friendly ice cream, Tip Top Happy Tails. It’s all-natural and has a creamy taste that four-legged friends love.
Posted by Tip Top Ice Cream on Wednesday, March 30, 2016

Brew bags, is what Boundary Road Brewery came up with.  A way for you to enjoy the delicious taste of beer for breakfast.  I guess that is one way, but I think I'd rather just crack a beer (within reason!).  An excellent fool to be sure:

Lindt chocolate is a favourite in our house, but I doubt that my children would touch this one.  Broccoli flavoured?  I was quite pleased when I saw this though.  A prank that can only be a prank!

Discover our latest masterpiece, new Lindor Broccoli balls - a more indulgent and chocolatey way to enjoy your greens!
Posted by Lindt Australia on Thursday, March 31, 2016

Hubbards made me so proud.  Is it muesli? Is it a body scrub? Why can't it be both?  Wash with it, drink it like a smoothie.  According to the comments section a few people were even taken in (at least briefly):

Here’s a nifty little time saver.Hubbards new Muesli Scrub doubles as an all-natural body scrub as well as breakfast....
Posted by Hubbards on Thursday, March 31, 2016

GrabOne wondered if we would eight this one.  Selling number 8 wire for $8.88 showed their kiwi prankster ingenuity. 

A GrabOne exclusive available today only... it's the solution to all of life's little (and large) problems! http://bit.ly/22ZR7pP
Posted by Grab One on Thursday, March 31, 2016

Did you see any good pranks on social media?  Just a head's up that April Fool's is ongoing for our overseas friends.  So be careful out there and don't be too quick to believe what you read!  At least not until Sunday.

Kmedia Ltd is headed by Kym Moore, a writer and Social Media Enthusiast. Visit www.kmedia.co.nz to see our offerings or contact us directly at info@kmedia.co.nz for pricing and more information. Follow us over at https://www.facebook.com/kmedialtdnz

New Zealand Social Media's April Fool Day Darlings

That's a real pie blended up!

It's April 1st today, and all over the country New Zealand Marketing peeps rejoiced as their carefully crafted April Fool's content was scheduled to hit our newsfeeds.  All those hours of work released for us to see and hopefully have a good laugh at.

Tonight I'm compiling a list of the ones I liked the most from the morning madness.

First up in the food category has to be I Love Pies and their awful looking mince and cheese smoothie.  I mean, I guess if you heated it and ate it as soup, it wouldn't be too bad...but still nicely done to them!  You can see the whole post here

Tip Top's Foraging Range

Second up is Tip Top Ice Cream, who's new Fruju ice blocks looked like they would hit the pavement faster than hitting the spot.  Kale and Coconut was not too far away from believable but the Cauliflower and Walnut one sounded and looked revolting.  You can see the posts here and here

Pic's Really Good Peanut Butter offered up a double lidded glass jar, so you can always get to the last of the Pic's.  Genius!  You can read more here

And while we are on breakfast spreads - Boundary Road Brewery came up with their own answer to Marmite - a Pilsener Lager Yeast Spread.  That might have been a bit of a winner methinks.


While we are on breweries Mac's beer came up with a bottle you open from the bottom, so it has a more "wine glass" feel.  I can't see how that would go wrong.  Meanwhile Good George came up with a drone for local beer delivery - where do we sign up fellas?

Pak n Save Supermarket got in the spirit of April Fool's as well.  Introducing a new Pak n Shave service where you can buy food and get a hair cut too.  I must admit though, that when I read "Get the chop while you shop" my mind went elsewhere.  Maybe a thought for next year guys!

Well it was super fun watching my newsfeed this morning and I hope you enjoyed reading along.  Did you see these ones?  Did you see anything that I haven't covered here?  Comment below! 

If you live in New Zealand and have need of Social Media Content Management for your business, visit www.kmedia.co.nz to see our offerings or contact us directly at info@kmedia.co.nz for pricing and more information. Follow us over at https://www.facebook.com/kmedialtdnz